With SmartPractice, headquartered in the US, Bipharma reached a distribution agreement for products that have been part of the dermatology catalogue for a long time already. TRUE Test (formerly from MEKOS, Denmark) and Finn Chambers (formerly from Epitest, Finland now manufactured and distributed from Phoenix, Arizona, US) are used so as to diagnose contact dermatitis for one or more allergens. We developed ‘lifestyle recommendations’ for the patient, which are widely used now. And because Bipharma is also well up in this specific segment of the dermatology market, we succeeded to realize a successful growth, particularly with TRUE Test, with practical, doctor’s office oriented arguments, and with continuous promotional attention.

No marketing and sales organization of your own yet, but are you considering introducing your products on the Dutch or Benelux (hospital) market? Contact us here for an appointment.